![]() In today’s BRANDED, we will show you the creative adtech heist that has allowed Steve Bannon to continue collecting revenue from the world's biggest advertiser. WeatherNation, which is available for free on any connected TV, is a front for Steve Bannon. Rather, P&G commercials for products including Bounty, Gain, and Tide are running on a very different kind of show: a 24/7 streaming weather news channel called WeatherNation. The ads are not even running on Real America’s Voice, the channel that streams Bannon’s hours-long show. We’re not about to tell you that we’ve found P&G ads running on War Room. This is not your usual brand safety story. That’s why it’s both tragic and slightly comical that Bannon has so easily slipped past these efforts and has been helping himself to P&G’s ad budget. He goes up on stage and says things like “ it’s time to grow up” and “ the apologies are heartfelt and appreciated, but that’s not good enough” to the adtech industry, shaking his gigantic ad budget at them like a carrot on a stick. Pritchard, who sees his marketing budget at P&G as an opportunity to be “a force for good,” is not kidding around. “We have a zero-tolerance standard when it comes to brand safety,” says Chief Brand Officer Marc Pritchard, who once paused a whopping $140M of ad spend over concerns that their ads were funding hate speech and disinformation. Procter & Gamble is not going to be happy when they find out they’re funding Steve Bannon’s show War Room.Īs the world’s biggest advertiser - with an annual marketing spend of around $11B – they have a reputation to protect. We are no longer seeing P&G ads run on WeatherNation. In a statement, the company said: "We do have strict guidelines to ensure our brands and advertising content is not placed alongside certain types of content or programs –for example anything associated with graphic violence, disrespectful treatment of religion or illness or adult content – and all our media partners must adhere to these." UPDATE (10/12/22): We can confirm that P&G has dropped WeatherNation from their media buy. Nandini spoke with Sidharth Bhatia on the The Wire Podcast.Claire joined Joan Donovan and Eric Schurenberg's podcast, In Reality to talk about Check My Ads.Claire spoke to Cyberscoop about how Google isn’t doing enough to cut off Russian propaganda sites.Nandini spoke to Gateway Journalism Review for a groundbreaking story on Lockerdome’s ties to the disinformation economy.Holy crap! New York Magazine dropped a profile on us.Welcome back to BRANDED, the newsletter uncovering how adtech companies fund hate and disinformation. ![]() When in the Course of human Events, it becomes necessary for one People to dissolve the Political Bands which have connected them with another, and to assume among the Powers of the Earth, the separate and equal Station to which the Laws of Nature and of Nature’s God entitle them, a decent Respect to the Opinions of Mankind requires that they should declare the causes which impel them to the Separation.How Procter & Gamble ended up funding Steve Bannon’s War Room WeatherNation is a front for Steve Bannon’s Real America’s Voice WORTH DYING FOR The Declaration of Independence Listen to Quinn in the Morning live on Mondays to Fridays from 6am to 9am, Archives and Podcasts.
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